LANVIN Spring 2012 Video

So the Lanvin campaign successfully competes with Burberry’s 3D complicated video technology. Lanvin keep their campaigns simple. A glamourous dinner party invites us to take a peek at the clothing collection. Movement in this video is captivating and impressive considering how little editing has actually been done. I can just imagine the team at Lanvin head office flicking through images from the shoot and thinking ‘heyy this would make a great video!’

Hear the music blasting from you tube sensation Maxine Ashley. The young girl was scouted by Pharrell Williams who wrote this song “Cookieman” for her debut album. This track is loud and some what intimidating, a different direction from Lanvin’s recent heartening campaigns.