Free People – 2012

In the 1970s, Dick Hayne opened a store in Philadelphia, it was here that ” Free People” was born. His store attracted youthful clientele. When the store’s popularity grew, he opened a second one and christened it with new name Urban Outfitters. The brand was eventually distributed as concessions to department stores and small boutiques on a global scale.

In 2010, Free People targeted 5 different customer profiles: “Meadow” the bohemian customer, “Candy” the girly customer, “Ginger” the body-con customer, “Lou” the tomboy customer, and “Sandy” the beach customer. Perhaps the girls in this video represent each of those target consumer categories. Cute fun and totally rad, failed to name the instrumental. However Free People’s website has a music section and you might discover some tunes there! 

Advertisements