Burberry Eyewear – One Night Only
Burberry have opted to turn their entire eyewear campaign into a music video. The band One night only, formed in 2003 and the vocalist George Craig is no stranger to fashion. Craig modelled in Burberry’s 2009 spring/summer campaign alongside actress Emma Watson. His following gained the opportunity for their music to open and serenade at Burberry’s global events.
Christopher Bailey’s art direction has enabled Burberry to rejuvenate their image and escape their previous chav associations from 1997! Clearly, Bailey’s interest in music and culture had given Burberry innovative marketing dynamics.
Soundtrack: One night only – Long time coming