Alexa Chung – Superga 2012

Superga shoes have perhaps taken inspiration for shoe brand KEDS. They both use waif like style icons to endorse their promotional activity. Misha Barton modelled for historic KEDS back in 2007. Superga have a similar product and specialise in the manufacturing of a simple trainer. Chung is also responsible for maximising Mulberry’s handbag sales, it is hoped she will do the same for the Superga shoes!

Fun vid set to the soundtrack of: Black Lips – Modern Art