Kanye West – Ruth Hogben (Lost In The World)

Musician turned fashion designer, Kanye West sought fashion expertise for his new music video. The rap legend has collaborated with fashion film creator Ruth Hogben and photographer Nick Knight. Is this the future of music videos? A stylish, artistic and expressive interpretation of music ?! Watch the black and white video below which has finally been released from Kanye’s “My beautiful dark twisted fantasy” album. Kanye has completely stepped out of his comfort zone and features folk singer Bon Iver on the track. He took inspiration and music from Bon Iver’s song “Woods.”

Fashion Soundtrack: Kanye West & Bon Iver – Lost In The World