Diesel Eyewear – Doggy Style

Diesel are now competing with the likes of Burberry after their successful music take on eyewear promotion. Models and celebrity endorsements have been replaced by animals. A campaign that may hint a digital viral attempt could perhaps set a new trend for brand communication. Their “smart vs stupid” and “Diesel Island” advertising just got a whole new direction. Check out the mutts and their new sunnys.

Goodbye humans, hello canines !

 

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