Superga & House Of Holland Collaboration

It didn’t surprise us that these two brands had collaborated and joined fashion forces. After all Alexa Chung is the face of Superga and is also friends with Henry Holland which may explain the introduction. Both should do well from the promotion. Very quirky add, similar to the Chanel fingernail dance that we blogged about in April. Holland has re-worked the shoe and given Superga a new identity. Presuming they couldn’t steal Karl Lagerfelds muse, (music artist) Azealia Banks they go for M.I.A for a similar sound.

Fashion Soundtrack: M.I.A – Sunshowers