Emporio Armani are the first company to introduce a branded Spotify playlist. Armani have created a track list with free subscription called #EmporioArmaniLive. It is well worth a listen with its 40 individual artists. The account was created for the opening of their Madison Avenue flagship store. It was there that musicians The Drums, Ladyhawk and Skylar Grey played live to brand fans. Armani will benefit from a broader interaction with their consumers. Appealing to our wider interests like music only causes people to share and engage with the brand  (like I am doing now :)). Enjoy!

Passion Pit – Take a Walk (Comes from their current album Gossamer.  The upbeat song is about an immigrant who finds it difficult to cope with U.S economy..check out their Passion Pit remix of Cold War Kids …’Mine is yours.’

Cat Power – Ruin (Comes from Cat Power’s first album in 6 years. She is a mysterious and magical artist….Listen to her track Werewolf it is hauntingly beautiful)

The XX – Angels (Comes from their new album “Coexist” which caused so much hype this summer. We love the Four Tet remix which we have added below)

Little Dragon – Ritual Union “Tensnake Remix” (A mellow version of the original track)